What is a digital creator? – Intro

This text is part of my Digital Creator Book Project.


We live in the age of digital creators.

– The Boomers got rich with real estate.
– Generation X with stocks

But as Millennials started graduating from college, they realized that the opportunities their boomer parents had promised them were mostly mirages.

Indebted by college fees or ridiculously high real estate loans, millennials had to cope with the fact that they were the first generation after 70+ years, who earned less money than their parents. Worse, they were destined to live a life of debt servitude.

This would have been the end. Instead, humans discovered a whole new world in the last 30 years. The world of the digital realm. In the beginning, this world was populated by fringe entrepreneurs. They resembled the Spanish conquistadores who traveled to the Americas 500 years ago as outcasts with the hope of enriching themselves and colonizing the continents in the process. The first digital entrepreneurs were outcasts as well, often bullied at school for being nerds. They started building their empires in the early days of the internet and became the new money elite of the world.

If you scroll through the Forbes billionaire list today, you will hardly notice any nontech person populating the top 10 anymore. The Internet is the largest legal wealth-creation tool in human history. [1]

Today, financing your life through WIFI money isn’t edgy anymore. Some would even say that it became mainstream. Still, it’s off the radar for most people. The older, the harder it is to grasp the concept of earning a living on the internet. The majority of people are stuck in a ’90s mindset, while the 2030s are already on the horizon.

Truth is, in our crashing economy, building your online empire and collecting WIFI money is one of the few remaining ways to become richer than your parents.

Surprisingly, members of Gen Z are realizing this to a greater extent than their millennial predecessors. If you spend one day on Money-Twitter you will be stunned by the high amount of teenagers earning 6 figure-income per month. The older generations may gossip about this generation that grew up with an iPad in one and an iPhone in the other hand, but those kids grasp the concept of WIFI money like no generation before, reversing the trend of declining income from generation to generation.

For most generations before them, college proved to be a secure way to earn a high and stable income. Today, colleges lost their monopoly on information due to the internet. More and more jobs don’t require a degree, but practical knowledge and experience. This is the reason why modern colleges became less about learning and more about signaling. A costly signal due to the declining ROI of colleges. [2]

This book will not show you how to become the next tech zillionaire. No. It is my attempt to teach you how to build your personal freedom business as a digital creator, regardless to which generation you belong. Boomers are welcome.

What is a digital creator?

A digital creator is everybody who creates content on the internet, such as videos, music, art, writing, or other forms of media. Digital creators may use a variety of platforms and tools to share their content, including social media, websites, and online marketplaces. They may also use specialized software to create and edit their content. Digital creators often have a particular area of focus or expertise, and they may create content for a variety of purposes, such as entertainment, education, or marketing.

Often, digital creators are not serving the mass market. They niche down, focusing on a small but committed audience, building their personal monopoly. The digital realm allows them to connect with everybody on the globe. This means there is a market even for the most alien interest. So, instead of fighting against their competitors and spilling blood on the street, digital creators simply niche down.

The digital realm rewards specialization. Not standardization. It’s the reverse of the physical economy, where we are seeing standardization everywhere: Standard food, standard clothes, standard houses, you get the point.

The clearer you define your niche as a digital creator, the bigger your impact will be. Sure, we had the tech billionaires building platforms and seemingly doing the same standardization as seen in the old boomer economy of yesterday. But in fact, those platforms allowed millions of individuals to start their careers as creators.

In the beginning, it started with guys and girls talking about their niche interests online. Probably for the first time in their lives, they connected with other like-minded people. And from that, it was just a small step to monetizing those niche markets.

This is the magic of the internet. It turns content creation into a social experiment. Every piece of content you are uploading – text, videos, pictures, or whatever – has the potential to attract like-minded people into your personal network. More, the structure of the Internet rewards people who publish all the time. The more you share, the more you invite serendipity into your life. [3]

Why should you become a digital creator?

“But Philipp. Those guys had fringe hobbies. I am just a normal dude/dudess, there is no niche I can occupy. Every topic I am interested in is already taken by other entrepreneurs.”

You might think like that because you don’t know yourself. There is no average human. The average is just the mean of all existing individuals. Even if you have a twin brother or sister, he or she will be different from you.

Algorithms already serve you content tailored to your individual taste. You might believe that everybody thinks, loves, and consumes the same things as you, but that is just true because you are probably mostly interacting with likewise people.

Compare your Youtube algorithm with the algorithm of any friend of yours, and you will notice that they are totally different. We no longer live in the old times of TV networks, where everybody was consuming the same shows, movies, and news. This is also the reason why the conformity of society is crumbling nowadays. Common knowledge states, that people are more and more polarizing, but it goes even further, they are decentralizing.

People are retreating into their own little filter bubbles. In public discussion, that is mostly seen negatively, but as a creator, this comes with tons of upsides, because it is the first time in our long history as a species, that we can actually freely follow our personal interests and beliefs without becoming total outcasts.

How to become a digital creator?

Sure, not everybody will become a digital creator. But chances are, you are reading this text because you have already played with such an idea in your head. Perhaps, you had the feeling that something in your life wasn’t right. That there should be more to life than just being a small clog in the machine of a big corporation.

The first step in becoming free is to deschool your mind from the shackles of the education system.

“College taught us to do research and seek permission. A side hustle is the opposite. The point is to give yourself permission.”[4]

Our school system still originates from the Prussian system developed in the 18th century. At that time school was designed to mass produce obedient citizens, soldiers, and factory workers. Sure, there had been some reforms in the last hundred or so years, to increase the production of office drones that are happy despite owning nothing.

Not the best environment to inspire creative entrepreneurs. It’s no coincidence that the majority of entrepreneurs struggled in school. Most people would regard employment as a win. However, the entrepreneurs see through this mirage and realize the long-term loss of a stable occupation, which is killing flexibility and creativity.

The second step is to know yourself. Your journey as a digital creator will be your personal hero’s story. Beware, there is no hero’s story without facing struggles. You can’t become a hero without slaying a dragon at some point. But don’t worry, you don’t need to embark on this journey alone. Every hero has a mentor who is helping the hero to overcome challenges and temptations. Ultimately, this will lead to a transformation of the hero. The hero is reborn, which will enable him to finally face his biggest challenge.

So, are you ready to transform your life?


1. John Doerr

2. David Perel: What the Hell is Going On?

3. David Perell – Writing online is a superpower

4. Tim Denning – Start a Sneaky Online Empire from Your Bedroom (In Silence) to Unlock Passive Incomer

Digital Creator Book